Interviews, that is, through questions, guide users to be able to express around topics that inspire our work, including but not limited to insights executive list into product needs. It can be seen that interviews are not equal to chats. Interviews require you to clarify the subject and focus on guiding users to say what you need. This process is much more challenging than chatting. From the above understanding of interviews, the best way we can use executive list is one-on-one interviews. In this way, our attention can be more focused, and the user can be better guided, so that the content expressed by the user can be more in-depth. Of course, interview methods also include focus group interviews, where multiple similar or different users are interviewed together.
The advantage of focus group interviews is that they can obtain common information of users in a short time, but this advantage is based executive list on the harmonious conversation of members in the group. What often happens is that most people in the group are silent, and a few people rush to express, which is difficult to achieve good results, and the cost of gathering multiple users is relatively high. Therefore, it is not recommended to use focus group executive list interviews for in-depth interviews, and researches that focus on obtaining user commonality can be considered. The steps of the interview In general, the steps covered in an interview include: warm-up, in-depth executive list exploration, triggering the user to think, and closing. The following will explain the specific content step by step.
