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The Ordinary Skincare Where To Buy


I am a global retail and real estate specialist who looks behind the headlines to figure out where retail is heading. I work as editor-in-chief for MAPIC and editor for World Retail Congress, two of the biggest annual international retail business events. I also organise, speak at, and chair conferences all over the world, with a focus on how people are changing and what that means for the retail, food & beverage, and leisure industries. And it's complicated! Forget the tired mantra that online killed the store and remember instead that retail has always been dog-eat-dog: star names rise and fall fast, and only retailers that embrace change will survive. Don't think it's not important, your pension funds own those malls!

In case you haven't yet heard, The Ordinary, the skincare brand that has positioned itself in the skincare industry as extremely effective yet shocking affordable, is now available on And come Aug. 5, a whopping 26 of their products will be available in about 400 Ulta stores nationwide. Since so affordable products are now available at your fingertips, it's only right that I deliver an account of how the brand's key products hold up. This The Ordinary skincare review highlights five products that you should consider copping now that they are available on

While effectiveness and affordability are two very important qualities to have in a skincare brand, knowing what each acid is designed to do can be the tricky part. So luckily for you, I've reviewed of some of the brand's key products to break down what each does to your skin, and how it held up on mine.

What could probably be considered The Ordinary's hero product is considered such for a very good reason. The AHA 30% + BHA 2% Peeling Solution is a 10-minute exfoliating facial that buffs off the skin's surface layer for a brighter, more even complexion. The alpha hydroxy acids (AHAs) do the exfoliating, while the beta hydroxy acids (BHA) decongest the pores. I've used the facial peel twice a week for the past three weeks, in conjunction with the rest of my skincare routine, and the difference in texture, decrease in blemishes, and improved radiance is pretty remarkable. What's more is that this key product is one of The Ordinary's products that are now available at Ulta.

With most of its products priced at less than $10, the skincare line is arguably the greatest and most painless introduction into the world of serums, toners, and peeling solutions. All of The Ordinary products are free of parabens, sulfates, mineral oil, preservatives, animal oils, dyes, mercury, and oxybenzone. They're also vegan and cruelty-free, which can be hard to find in inexpensive skincare.

Since this formula has a high concentrate of acids, people with sensitive skin should avoid it, especially if they have peeling or broken skin areas. In an interview with Insider, skincare specialist Hyram Yarbro recommends wearing sunscreen while using this because the AHAs and BHA make your skin super-sensitive to the sun.

Apply this serum in the evening so it resets your skin for the next morning. It stores best in cabinets since EGCG is sensitive to light. Similar high-end formulas can range anywhere from $25 to $70 while this one works just as well and at a lower price tag.

The formula only contains the standalone ingredient, so there's no grocery-like list of unpronounceable ingredients. When paired with the Rose Hip Seed Oil, you get a dynamic duo for your skincare regimen for less than $20.

The Ordinary is a brand new Canadian skincare brand, which belongs to a company that distributes a bunch of different skincare brands, Deciem. They also own the brands Hylamide and Niod, you may have heard of these.

When To Use: Azelaic Acid Suspension 10% is a lightweight cream-gel, which makes it ideal as one of the last steps in your skincare routine under a moisturizer (or after if your skincare pills), preferably in the evening.

Salicylic acid works so well for blemish-pron


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