May 11, 2022
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A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years. → Access Now: Video Marketing Starter Pack [Free Kit] Lately, the conversation has been focused on short-form video lately, but interactive video is one we should be talking more about. Learn what interactive video is, how to create one, and examples from some top brands. What is interactive video? Interactive video is a non-linear form of media that allows viewers to engage with the video they’re watching by clicking on hotspots, answering questions, choosing their own paths, and other forms of engagement. You can use interactive videos for a number of purposes, including increasing engagement, fostering two-way communication, and boosting conversions. In Q1 2022, we surveyed over 500 global video marketers to ask about their video strategy. Roughly a quarter of marketers surveyed (28%) said they currently leverage interactive content in their videos. Of those who do leverage it, 8% plan to invest in it more than any other video type. There are multiple types of interactive videos: Branched stories – This allows viewers to choose their own path when watching a video and decide what they will watch. Hotspots – These are clickable areas within a video that allow viewers to discover something new in the video. Polls and quizzes – You can engage your audience Cork Ladies Bicycles Zone with questions related to the content in your video. 360-degree view – This allows viewers to immerse themselves in the video and get an augmented reality experience. Interactive video is still relatively new to many marketers with 27% leveraging it for the first time this year. Considering leveraging it? Let’s go over the benefits of this strategy. Benefits of Interactive Videos The biggest reason to leverage interactive videos is the high return on investment. Our video marketing report revealed that interactive video offers the fifth-highest ROI, behind product-related, funny and trendy, and behind-the-scenes videos.