Apr 07, 2022
In Welcome to the Forum
Compared with the experience class, the formal class has a long learning cycle and high price, and parents will be more cautious when making decisions. Price and learning outcomes are major factors influencing parents' purchasing decisions. In terms of learning outcomes, online education institutions can use the learning report of each class, homework, stage tests, some competitions, children's growth process, etc. to communicate to parents; in terms of price, if the parent is already struggling with the price, it shows that he is interested in the product. I am satisfied. At this time, we can provide some activities such as bargaining to satisfy the parents' psychology of getting a discount, and also satisfy the publicity purpose of the organization. It should be a peak point of users’ trust in the educational structure and one of the best time points for referrals. Once it is missed, the students have already started to learn as time goes by, and customer satisfaction is not guaranteed during the process. and trust will also decline. In the early stage of the transaction, if someone happens to ask, the user will probably recommend it, but this is a passive recommendation. Few people will take the sms marketing service initiative to recommend, that is, take the initiative to ask people around you if they need it and then take the initiative to introduce. This requires us to create opportunities for the users who make a deal, create a touch, and induce them to actively share.