Apr 11, 2022
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As an affiliate marketer, there are many channels email list available to drive links and promote sales to earn commissions. However, it's easy for your audience to delete emails without reading them or scroll through social media posts. If you're looking for a way to get shoppers' attention, we recommend that you consider sms marketing. You can use the sms application to create personalized, segmented campaigns and send them directly to your audience's smartphone. Text messages are much harder to ignore, even if subscribers have a habit of deleting marketing emails. In this post, i'll explain what sms marketing is and why it's the secret to increasing affiliate revenue. The following are three tools you can use to create sms marketing campaigns. Let's start! Sms marketing overview (and why it's worth affiliates) sms marketing is the process of sending marketing communications via text messages. Such campaigns are commonly used to convey time-sensitive updates, discounts, and other promotional messages to those who have agreed to get them from the business. Sms is often overlooked by affiliate email list marketers in favor of other channels, especially email marketing. However, most people already receive dozens of marketing emails every day. Overflowing your inbox can make it difficult to convince your customers to open a message, even if you're on the mailing list. According to gartner, the average email open rate is only about 20%. On the other hand, the sms open rate is estimated to email list be 98%. This means that affiliate text message campaigns are much more likely to drive conversions compared to other channels. Many security-conscious internet users are also wary of clicking links in emails. However, sms communication often feels more personal. This may explain why sms has an average ctr of 19.3%, while email marketing has an average ctr of 2.5%. As an affiliate marketer, click-through rate (ctr) determines your bottom line. By sharing affiliate links via sms in addition to (or instead of) email, you may be able to take advantage of higher subscriber engagement and increase your revenue.