Mar 31, 2022
In Welcome to the Forum
At the same time, the study highlights Consumer Email List three high-impact trends for the industry: 1st) Video ads dominate programmatic buying and CTV and audio are on the rise More than one in two advertisers (52%) say that more than half Consumer Email List of their advertising budget is spent on programmatic buying. While for 80% of them this expense represents a third or more. When it comes to programmatic buying Consumer Email List formats, video ads are the most used, especially on mobile and social channels. In the latter they represent 71%, followed by mobile web video (61%) and mobile app video (60%). On the Consumer Email List other hand, emerging CTV and digital audio channels have room for growth in video ads, currently recording 38% and 37% respectively. 2nd) The benefit of the campaigns, the transparency Consumer Email List and the quality of the media, the main preferences. The study notes that programmatic Consumer Email List continues to lead media buying. Thus, for 54% of advertisers, its use is based on the fact that it allows them to maximize the scope and scale of their digital campaigns. However, advertisers generally Consumer Email List say that the main problem with programmatic buying is lack of transparency (42%). This is followed by others such as the increase in digital advertising fraud (44%) or brand risk (46%). Although in some specific cases brands and agencies disagree.