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shermin sathi
Apr 07, 2022
In Welcome to the Forum
Decision-making, it's easy to forget that behind every open, there's an individual — behind every click, there's a human. Do not mistake yourself. Harnessing the power of data is crucial for any email marketer. But marketers who have truly mastered their craft combine a data-driven mindset with another crucial skill: empathy . Always know that behind every open there is an individual – behind every click there is a human . Empathy is important in email marketing. Tweet this → empathy as the key to email marketing success you can't be a good communicator if you're not empathetic. Empathetic communicators are able to take the perspective of others to understand how they think, feel, and act. But it's not just about listening and understanding. More company mailing list importantly, empathetic communicators can use this information to adjust their language in ways that resonate with their audience. It's no different in email marketing. The best email marketing puts your subscribers' needs before your own. Marketers who put themselves in their audience's shoes, who listen, think, and respond appropriately, rather than just say, are the best communicators. And in marketing, that means you'll build a more powerful, personal relationship with your audience and get your message across in a way that really resonates with your followers. A supreme example of empathetic email marketing: bloom & wild's mother's day unsubscribe campaign for british flower delivery company bloom & wild, mother's day is a busy time, with plenty of email campaigns ahead of the day. But while mother's day is a happy time for some, it can be a very sensitive time for others. For those who have lost a loved one or had trials around motherhood, every mother's day email can be a painful reminder of the loss. Empathy means knowing that your audience is not homogeneous. Your mailing list is a collection of individuals with unique stories and feelings, and the same message will not be perceived in the same way by everyone. A mother's day promotion that many will perceive as
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shermin sathi

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