Aug 02, 2022
In Welcome to the Forum
Google uses store visits, surveys, and transaction data to report total store sales to Google Ads. 8. 1-click target ROAS experiments for shopping Advertisers see an average of more than 30% increase in conversion value when using target ROAS for shopping campaigns. The 1-click target ROAS (return on ad spend) experiments for shopping give you a powerful A/B testing tool that allows you to test your target ROAS against your current solution. And you can measure the impact. If you're happy with the results of the experiment, you can add these settings to your original campaign with the click of a button. Shoppable Display Ads in Smart Campaigns Shoppable display ads is a new format on SSC (smart shopping campaigns) display inventory that increases user engagement. You also increase the display value. Improve expectation and possibilities with SSC display with beautiful images and captivating formats It can deliver additional job function email list conversion value at the same or better ROI Allows SSC to use more high quality assets to create better formats Shoppable display ads are now in closed beta, but will be available to all SSC advertisers soon. 10. Regional Availability and Pricing (RAAP) RAAP (not available in the Netherlands) is designed to help you increase your online reach, along with regional pricing strategies. It reduces feed disapprovals to maximize the impact of your campaigns. And it ensures that you only pay for clicks from regions where you sell products/services. With RAAP you can offer product availability and variable prices. This is based on your customers' location in shopping ads on Google search and free listings on the Shopping tab. You can already set up RAAP in the merchant center interface or the content API. 11. Local Campaign Performance Planner Performance Planner allows you to plan for budget increases and helps you understand the potential performance impact for future local campaigns.